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The New Normal

The New Normal

Digitization, Digitalization and E-Commerce in International Business

by Lefor Joseph Lefor
Publication Date: 22/10/2020
The essence of this book is not to scare individuals or businesses operating on either local, national or global scales. It is, however, meant to draw our attention to the fact that; certain changes in global business outlook have occurred so fast and these changes have definitely come to stay. In effect, there undoubtedly needs to be an accompanying paradigm shift in our normal business modules, routines and operations if we need to live up with the times. Large Multinational corporations are no exception to this. Nonetheless, starts-ups and SME's need to be keener on digitization and online presence if they wish to scale up operations to national and international levels. This book would borrow plenty of events and examples within Europe, America and Africa. However, a wakeup-call will mostly be directed towards start-ups and SMEs in the continent of Africa which are neither showing interest in going digital yet nor are proving active in augmenting their existing digital technologies. I spent 22years of my life in Cameroon, a country which is located in West and Central Africa before was later exposed to alternative digital experiences in other parts of the world. I thought of warning you ahead, just because some of the stories I will share in this book are massively shaped by where I have spent my life the most. Let's get straight into it. I begin by exposing some realities in Cameroon as to where Start-ups and SME's are at, with regards to digitization and e-commerce. This would serve as a starting point to the practical realities and theoretical knowledge this book intends to pass across.
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