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The Olympic Games Effect

The Olympic Games Effect

How Sports Marketing Builds Strong Brands

by John A. Davis
Paperback
Publication Date: 28/02/2012

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$49.95
Marketing at the Olympics, the attraction and the rewards


Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular.




The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations.





Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much

Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to

Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions





This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
ISBN:
9781118171684
9781118171684
Category:
Sales & marketing
Format:
Paperback
Publication Date:
28-02-2012
Language:
English
Publisher:
John Wiley & Sons Inc
Country of origin:
United States
Edition:
2nd Edition
Pages:
416
Dimensions (mm):
230x151x31mm
Weight:
0.56kg

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