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The Opinion of Others

The Opinion of Others

by Tali Sharot

Hardback Publication Date: 19/09/2017

  $45.95

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

ISBN:
9781627792653
9781627792653
Category:
Physiological & neuro-psychology
Format:
Hardback
Publication Date:
19-09-2017
Language:
English
Publisher:
Henry Holt & Company
Country of origin:
United States
Dimensions (mm):
243.33x163.32x24.13mm
Weight:
0.43kg
Tali Sharot

Tali Sharot has a Ph.D. in psychology and neuroscience from New York University. She is currently the director of the Affective Brain Lab at University College London.

Her research on optimism, memory and emotion has been featured in leading scholarly journals and media outlets, including Newsweek, the BBC, The Washington Post, The Boston Globe, The Wall Street Journal, Time, New Scientist, Nature, Science, and many others.

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