Based upon the true life experiences of Bob and Ann Musser, The P.I.N.K. Primer is a quick and easy guide for supporting a loved one through the various stages of breast cancer. A lifelong world traveler and executive with Shell Oil Company for thirty-two years, Bob found himself ill-prepared to support his wife Ann when she was diagnosed with breast cancer. Bob wanted to know what to do and when to do it. While piles of information came Ann's way, nothing was specifically targeted toward the caregiver, leaving Bob to figure it out the hard way. Determined that no other male should feel as frustrated and alone at such a critical time, he wrote The P.I.N.K. Primer as a practical aid to men who want to be MVPs of breast cancer support. Told with humility, frankness and side-splitting personal anecdotes, Bob provides a fearless rallying cry for men to "drop the remote, suit up, and get in the game." Tailored for men supporting the fairer sex, but useful to anyone supporting a loved one with cancer, helpful tips are offered in the following areas: telling others, selection of doctors, medical terminology, getting organized, plan of attack, managing the process, support systems, needed distractions, the ins and outs of surgery and chemotherapy, cooking, bumps in the road, hair loss, rehabilitation, and breast reconstruction. Coach Bob diagrams the plays while encouraging participants to "keep their eye on the end-game." "The P.I.N.K Primer is an inspiring effort to help all those individuals who are striving to support loved ones diagnosed with cancer." Michele Ann Manahan, M.D., Plastic & Reconstructive Surgeon, Johns Hopkins Hospital "This book is a handhold in the darkness for anyone who knows and loves someone facing the life threatening challenges of cancer. The P.I.N.K. Primer will remind you that your caring is bigger than your fear. Not only does it give you practical and specific guidance to grab onto, it also helps you breathe deeper and realize that you can reach out in ways you never thought possible." Dawna Markova, author of I Will Not Die an Unlived Life, co-creator of the Random Acts of Kindness movement, and cancer survivor. "After years of training to be fast moving, decisive, and in control, how would you respond to the totally shocking and unrehearsed event of learning your partner has breast cancer (or any cancer for that matter)? The voice of The P.I.N.K. Primer will quickly draw you in as you experience some very human, funny, poignant, and always practical ways to bridge between the urgent need to respond and the mysteries of love and life." Andy Bryner, pianist/composer of Coming Home and best friend/husband of a cancer survivor.