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The Reputation Game

The Reputation Game

Is Your Business Playing by the New Rules?

by Peter Roper and Lesley Morrissey
Paperback
Publication Date: 05/11/2013
  $32.34
You never get a second chance to make a first impression - but it's amazing how many so-called professionals play Russian roulette with their reputations. It's no longer down to word-of-mouth - the world wide web spreads information round the world in seconds. If you're in business you need to take the steps that will protect your reputation - as well as taking advantage of the means of enhancing it. If you have staff, clients and suppliers you'll also want to be aware of what they are saying about you - and educate them to be effective MARKETERS for your business. This book will give you the ammunition you need to... take control of what is said about your business; effectively use the tools that will influence your reputation; plan, protect and promote your reputation on an ongoing basis; harness the power of your staff to enhance your reputation; raise your profile and stand out from the crowd; ensure you are playing the reputation game by the new rules. Can you afford NOT to read it?
ISBN:
9781781330852
9781781330852
Category:
Public relations
Format:
Paperback
Publication Date:
05-11-2013
Publisher:
Rethink Press
Country of origin:
United Kingdom
Pages:
180
Dimensions (mm):
216x140x10mm
Weight:
0.22kg

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