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The Right-brain Workout 2

The Right-brain Workout 2

All New Questions to Re-train Your Brain to be More Creative in 10 Weeks

by Russel Howcroft
Paperback
Publication Date: 01/12/2020
14%
OFF
RRP  $19.99 $17.25

The second volume of fun and energising exercises for your brain from the marketing and advertising legends who want to unlock the creative genius inside of all of us

Are you out of ideas? Feel your creativity drying up? Is brain fog taking over your life?

Give your right brain a workout with the experts.

In just ten weeks, you can reignite your imagination and tap into the creative potential inside you.

Following on from the highly successful Right-brain Workout Vol 1, here are seventy more questions posed by some of Australia’s most innovative individuals – creatives from the world of comedy, film, literature, art, photography and advertising – designed to help you to think outside the box to unleash your inner genius. You wanted more, and Russel Howcroft and Alex Wadelton have delivered.

ISBN:
9781760899479
9781760899479
Category:
Self-help & personal development
Format:
Paperback
Publication Date:
01-12-2020
Publisher:
PENGUIN BOOKS AUSTRALIA
Country of origin:
Australia
Pages:
132
Dimensions (mm):
180x140mm
Russel Howcroft

Former adman Russel Howcroft is the public face of brand marketing and advertising in Australia thanks to his appearances on ABC's hugely successful show The Gruen Transfer and Network Ten's Recipe To Riches.

When he was twenty and partway through a marketing degree, Russel did a week's work experience at McCann Erickson agency. He fell in love with advertising and spent 24 years in the industry before joining Network Ten in 2013 as Executive General Manager, responsible for Ten's operations in Melbourne, Brisbane, Adelaide and Perth. 

Russel has worked for some of the best agencies in the world including five years in the UK at Lowe Howard-Spink. He co-founded Leonardi Brandhouse and ran his own agencies with various partners for eleven years. In 2006 he joined George Patterson Y&R, Australia's oldest agency brand. The group included The Campaign Palace, VML, IdeaWorks and BrandAsset Consulting. Before moving into television, Russel was chairman and CEO of Young & Rubicam Brands Australia and New Zealand.

In 2010, media mogul Harold Mitchell presented Russel with a much-coveted Charlie Award for his personal brand creation off the back of The Gruen Transfer.

Russel is a regular commentator on Melbourne radio. He has been a board member of Melbourne Football Club and chairman of the Advertising Federation of Australia, and is a current board member of Freeview.

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