In this all-time classic recording, updated by Tom Ziglar to address unique selling challenges in the 21st Century, you'll get coached by the master-Zig Ziglar-in what he calls "the proud profession!"Zig Ziglar has been called the man who helped turn selling into a profession to be proud of. In this exciting audio seminar recorded before an enthusiastic live audience, Zig Ziglar tells you:How to relate best to your customerThe importance of maintaining a positive attitudeThe importance of servicing your accounts25 successful sales habits you must developWhy if you're good at selling, it's the most secure job you'll ever findEffective use of the phone and other technology in salesHow to turn objections into sales.The secrets of great sales presentations.And much more! Nobody can make a career in selling sound better than Zig Ziglar can. That's because he sincerely believes in his product. When he tells you it's the best career known to man, he really believes it. Once you've experienced this inspiring presentation from Zig Ziglar, you will too!