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The Small BIG

The Small BIG

Small Changes That Spark Big Influence

by Steve Martin, Noah Goldstein and Robert B. Cialdini
Paperback
Publication Date: 26/08/2015
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RRP  $26.99

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Why a small change can make a big difference.
ISBN:
9781781252758
9781781252758
Category:
Business innovation
Format:
Paperback
Publication Date:
26-08-2015
Language:
English
Publisher:
Profile Books Limited
Country of origin:
United Kingdom
Dimensions (mm):
196x126x22mm
Weight:
0.21kg
Steve Martin

Steve Martin is a writer, former English teacher, and author of numerous children's books on a wide range of subjects, including The Boys' Book of Adventure, Numberland, and Ivy Kids' Academy series.

Robert B. Cialdini

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor.

Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

This title is in stock with our Australian supplier and should arrive at our Sydney warehouse within 1-2 weeks of you placing an order.

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You can find this item in:

Business & management Business innovation Organizational theory & behaviour Economics Management & management techniques Economics Psychology
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