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The Social Executive

The Social Executive

How to Master Social Media and Why It's Good for Business

by Dionne Kasian-Lew
Publication Date: 29/05/2014
RRP  $26.95 $26.25
Social media is not about social media. It's about leadership
and connections.
Billions of conversations are taking place in social networks
every day. But for busy executives and business owners, time
constraints make it hard to dedicate time to demystifying these
communication opportunities. In The Social Executive,
readers are given evidence-based, data-driven strategies for
mastering social media, and using it to enable business success.
This book's easy, straightforward, practical style ensures that you
will gain a solid working platform in the shortest amount of time
possible. The focus is on the reasons why social media is important
for executives, and how it aligns perfectly with business

The Social Executive is for analogue people who know they
need to be digital but need a guiding hand - the book is a safety
net - it's saying - we will guide you there - we will tell you why
- we will tell you how - let us help you to remain relevant and
become more influential - it's about human communication.

It gives the tips and tools to adapt to new online environments,
and the confidence to use them to build credibility, authority
deeper and new business relationships.

Written by Dionne Kasian-Lew, an expert who has advised many
executives on the topic of corporate social media use, this
resource also helps professionals pinpoint the most important
social networks to invest time in, and explores which platforms are
best suited for various communication goals.

Brings together strategy and concrete actions, so can learn not
only the most rewarding approaches, but how best to carry them

Delves into the benefits of a strong presence on the most
popular social networks, including Twitter, LinkedIn, SlideShare,
Pinterest, Instagram, Google+ and YouTube

Presents hard evidence that shows the positive results of
investing time and energy in social networks

Focuses on the most important aspects of social networks that
can be learned in a short period, and is designed for busy

Social networks represent a powerful way to make connections and
draw attention and interest to your company. This resource can help
you hit the ground running and become social media savvy
efficiently and effectively.
Management & management techniques
Publication Date:
John Wiley & Sons Australia Ltd
Country of origin:
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