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The Social Web in the Hotel Industry

The Social Web in the Hotel Industry

The Impact of the Social Web on the Information Process of German Hotel Guests

by Nadine Chehimi
Paperback
Publication Date: 16/12/2013
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The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web's current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web's development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.
ISBN:
9783658045432
9783658045432
Category:
Business & management
Format:
Paperback
Publication Date:
16-12-2013
Language:
English
Publisher:
Springer
Country of origin:
Netherlands
Pages:
183
Dimensions (mm):
210x148x12mm
Weight:
2.75kg

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