The Startup Way

The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth

by Eric Ries

Hardback Publication Date: 15/10/2017

  $49.99
The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.

Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.

Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.
ISBN:
9780241197240
9780241197240
Category:
Entrepreneurship
Format:
Hardback
Publication Date:
15-10-2017
Publisher:
Penguin Books Ltd
Country of origin:
United Kingdom
Pages:
400
Dimensions (mm):
234x153x35mm
Weight:
0.67kg

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