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The Tipping Point

The Tipping Point

How Little Things Can Make a Big Difference

by Malcolm Gladwell
Hardback
Publication Date: 29/02/2000
  $43.75
From the bestselling author of The Bomber Mafia, discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
ISBN:
9780316316965
9780316316965
Category:
Advertising
Format:
Hardback
Publication Date:
29-02-2000
Language:
English
Publisher:
Little, Brown & Company
Country of origin:
United States
Pages:
279
Dimensions (mm):
210x145x27mm
Weight:
0.41kg
Malcolm Gladwell

Malcolm Gladwell is a Canadian journalist and the author of five New York Times bestsellers: The Tipping Point, Blink, What the Dog Saw, and his latest, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.

He has been named one of the "100 Most Influential People in the World" by Time magazine and one of Foreign Policy magazine's "Top 100 Global Thinkers."

Gladwell has been a staff writer for The New Yorker since 1996. He has won a National Magazine Award and been honoured by the American Psychological Society and the American Sociological Society.

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