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The Tipping Point

The Tipping Point

How Little Things Can Make a Big Difference

by Malcolm Gladwell
Hardback
Publication Date: 07/01/2002

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a
ISBN:
9781417665792
9781417665792
Category:
Social
Format:
Hardback
Publication Date:
07-01-2002
Publisher:
Perfection Learning Corporation
Country of origin:
United States
Malcolm Gladwell

Malcolm Gladwell is a Canadian journalist and the author of five New York Times bestsellers: The Tipping Point, Blink, What the Dog Saw, and his latest, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.

He has been named one of the "100 Most Influential People in the World" by Time magazine and one of Foreign Policy magazine's "Top 100 Global Thinkers."

Gladwell has been a staff writer for The New Yorker since 1996. He has won a National Magazine Award and been honoured by the American Psychological Society and the American Sociological Society.

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