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The Transparency Sale

The Transparency Sale

How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results

by Todd Caponi
Paperback
Publication Date: 11/08/2020

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$27.95
In this award winning book, sales leader Todd Caponi reveals the counterintuitive power of leading with your flaws, embracing your vulnerability and sharing the unexpected truth. When done right, transparency can help you reduce sales cycle duration, win more often, get faster payments, earn longer commitments and generate more predictable sales forecasts. And thanks to the proliferation of reviews and feedback on everything we do, buy or experience... effective sales today requires radical transparency. Are you ready for it? The successful sales professionals of the future will be the ones who can engage potential buyers with unexpected honesty and truly understand the buying brain to get what they want, while delighting customers with the experience. If you are ready to evolve your sales approach, read this book and transform your results. Book jacket.
ISBN:
9781646870226
9781646870226
Category:
Sales & marketing
Format:
Paperback
Publication Date:
11-08-2020
Language:
English
Publisher:
Influential Marketing Group
Country of origin:
United States
Dimensions (mm):
228.6x152.4mm

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