This book is geared towards the academic as well as the trade audience. There are very few books for college teachers that encourage them with specific ways to become better teachers. As such, this book is very unusual in its information and purpose, making it a very valuable tool for anyone who wants to teach. This book stands well on its own but would also make a great supplement for any college text book.For a trade audience this book has applications to high school and elementary school teachers who can easily make the leap between teaching college and their current level students. It will also be of interest to parents as they evaluate the quality of those who teach their children.Written in the style of Irvin. D. Yalom and his book The Gift of Therapy, this work is based on general research themes and experience rather than specific studies. It is written in a direct and personal style to the reader with many examples from the twenty-one years of teaching experience by the author.