An Asia-Pacific Perspective
Publication Date: 10/01/2008
Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific. This text will provide students with a thorough understanding of: a conceptual framework for tourism and travel marketing the role and importance of destination marketing organisations factors influencing tourism demand and supply characteristics of consumer-traveler behaviour services marketing in tourism the role of marketing research in management decision making approaches to branding, positioning and segmentation the philosophy of integrated marketing communications performance metrics
- ISBN:
- 9780470814901
- 9780470814901
- Category:
- Sales & marketing
- Publication Date:
- 10-01-2008
- Language:
- English
- Publisher:
- John Wiley and Sons Ltd
- Country of origin:
- United Kingdom
- Pages:
- 448
- Dimensions (mm):
- 243x180x28mm
- Weight:
- 0.91kg
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