Sam grew up in Buckinghamshire, falling off various bicycles before reading books and making up his own stories about more competent heroes. After studying English at Cambridge University, he joined Usborne in 2013, and now writes titles ranging from fold-out solar systems to maze books full of swashbuckling pirates. Sometimes, Sam cycles to work.

Camilla Garofano was born in Empoli, Italy. After many years designing theater costumes, she finally turned to designing imaginary worlds and creatures leading to a career in digital media, particularly in illustrations for children.

She is a member of Fuffa, an illustration studio based in Tuscany that was created by a team of four friends passionate about illustration and books. Together they make picture, activity, and interactive books, as well as puzzles and toys. Between them, they have years of experience in the editorial field, and they share the same goal: to create something beautiful.