All you need to know to increase your sales! Can you sell more even when the market is down? The answer from Ron Volper is a big ""Yes."" As a successful entrepreneur and sales executive with three decades in business, Ron has written an easy-to-follow, hands-on guide that will help sales rookies, struggling reps, and even top-performing salespeople boost their company's revenues faster than they think is possible. Based on extensive field research with the best-of-the-best sales pros, Up Your Sales in a Down Market offers 20 clearly defined selling strategies, plus hundreds of examples and sample dialogues that teach salespeople and sales managers exactly how to: - Win over cautious customers even in a down market - Overcome customer fears and objections so they are ready to buy - Avoid and bounce back from a sales slump - Prepare and present business presentations that close more and bigger sales - Lead and train sales teams based on the winning habits of top-performing salespeople