This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
- ISBN:
- 9781845414924
- 9781845414924
-
Category:
- Travel & holiday
- Format:
- Paperback
- Publication Date:
-
01-02-2015
- Language:
- English
- Publisher:
- Channel View Publications, Limited
- Country of origin:
- United Kingdom
- Dimensions (mm):
- 233.68x156.21x10.16mm
- Weight:
- 0.3kg
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