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Visual Merchandising for Fashion

Visual Merchandising for Fashion

by Sarah Bailey and Jonathan Baker
Paperback
Publication Date: 13/01/2022

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  $52.99

Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.

As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.

This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.

ISBN:
9781350071599
9781350071599
Category:
Fashion & society
Format:
Paperback
Publication Date:
13-01-2022
Language:
English
Publisher:
Bloomsbury Publishing PLC
Country of origin:
United Kingdom
Edition:
2nd Edition
Dimensions (mm):
231.9x158.24x11.94mm
Weight:
0.52kg
Sarah Bailey

Sarah Bailey is a Melbourne based writer with a background in advertising and communications. She has two young children and currently works as a director of creative projects company Mr Smith. Over the past five years she has written a number of short stories and opinion pieces.

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