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Wine Tourism Destination Management and Marketing

Wine Tourism Destination Management and Marketing

Theory and Cases

by Marianna Sigala and Richard N.S. Robinson
Hardback
Publication Date: 06/08/2019
  $186.62
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The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
ISBN:
9783030004361
9783030004361
Category:
Sales & marketing
Format:
Hardback
Publication Date:
06-08-2019
Publisher:
Springer Nature Switzerland AG
Country of origin:
Switzerland
Pages:
621
Dimensions (mm):
210x148mm
Weight:
0.99kg

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