More than half of new businesses fail within five years, and many of those that endure can't seem to bridge the gulf between 'just surviving' and true success. If you want to beat the odds, then your business will need 'Winning Credibility'. This book is a practical 'how-to' guide for overcoming the hurdles that all entrepreneurs face when starting and growing a business. Serial entrepreneurs Matthew Michalewicz and Zbigniew Michalewicz provide countless 'out-of-the-box' solutions. Explained in simple and easy-to-understand terms, the credibility-building principles in this book can give your business a winning edge.