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Word of Mouth Marketing

Word of Mouth Marketing

The Comic Book

by Andy SernovitzCale Johnson and Shane Clester
Paperback
Publication Date: 08/08/2012
 
Word of Mouth Marketing: The Comic Book

By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester.

Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking.

The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share.

The comic edition is a great way to teach word of mouth marketing to teams that need it most but don't have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing.

With straightforward advice and humor, Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:



Reasons People Talk About You
4 Rules of Word of Mouth Marketing
5 Ts of Word of Mouth Marketing
6 Big Ideas: Deep Stuff That Changes Marketing Forever

Learn to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier.
ISBN:
9780983429029
9780983429029
Category:
Advertising
Format:
Paperback
Publication Date:
08-08-2012
Publisher:
Pressbox
Country of origin:
United States
Pages:
76
Dimensions (mm):
254x178x4mm
Weight:
0.15kg
Shane Clester

Largely self taught, Shane has been a professional illustrator since 2005. Initially working in comics and storyboards, Shane has transitioned to his real passion-children's books-even self-publishing several of his own.

Shane currently lives in Florida with his wonderful wife and their two tots. When not illustrating, he can usually be found by his in-laws' pool.

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