In the fast-paced digital era, attention has become the most valuable resource. In Attention is The New Currency, Sharad Kumar dives deep into the rapidly evolving attention economy, where capturing and maintaining focus is the key to success. This thought-provoking book explores how our modern world—dominated by social media, smartphones, and endless distractions—has transformed attention into a powerful commodity.

Kumar breaks down the psychology and neuroscience of attention, revealing how marketers, tech companies, and brands strategically compete for our focus. Through real-world examples and insights, he illustrates how attention shapes consumer behavior, marketing strategies, and even personal productivity. With practical tips on reclaiming control over your focus and leveraging attention for growth, this book is both a roadmap for navigating today's digital landscape and a guide to thriving in the future.

Perfect for entrepreneurs, marketers, and anyone looking to enhance their focus in a world of distractions, Attention is The New Currency is a must-read for those wanting to unlock the true value of attention and use it to their advantage.