This book looks at the strategies which companies employ, the financial sector, the market and the norms and values of companies and how this influences the strategies companies make and how they function. There is also an insight into the rise of fintech's, technology and how this affects the banks and the role of the finance industry.

This book provides an analysis of company strategy looking at cost leadership, hybrid theory, SWOT, PESTLE, gap analysis and how these fit into company culture and norms with real life applicable examples and practical application.

This book is very much essential for those who are thirsting for knowledge and those who need knowledge of companies, business models etc.

The book is however written for even the casual reader to become engaged as it is jargon free.