Deb Gabor offers advice on branding for authors, publishers, and content creators. Deb is the founder and brand dominatrix of Sol Marketing, which is a brand strategy consultancy that is obsessed with building winning brands.

Since 2003, the Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBCUniversal to digital winners like Allrecipes, Cheezburger, HomeAway, and RetailMeNot as well as dozens of early-stage tech and digital media tycoons. Deb has thorough expertise in thinking through and setting up a brand that will continue to sell you today, tomorrow, and well into the future.

Promise: DIY Framework for Building Your Brand

What I promise people today is that in the next 20-25 minutes, we are going through the "branding is sex" methodology that's covered in my book, Branding is Sex: Get Your Customer Laid and Sell the Hell Out of Anything. We're going to go through that, and I'm going to give everybody a pretty easy and practical DIY framework for building the strategic underpinnings of your brand.