“Coach Like A Mother” is a manual for all types of coaches who develop young people. Everyone will benefit from valuable lessons in interacting with the 21st century athlete. Young coaches and those new to the profession will find information useful to navigating their career path. Boomer and Generation X coaches get useful tips on dealing with Generation Y Millenniums and Generation Z kids. The insights from “Coach Like A Mother” on leadership and management can be applied to teaching, coaching, parenting, and business. Helen Williams is the CEO of HMW Sports Consulting (www.hmwsportsconsulting.com). She has over 25 years of experience in coaching and administration in intercollegiate athletics. Her mission is to engage coaches, helping them improve communication skills and understand their roles in the lives of the young people they work with.