Colors are far more than visual sensations—they quietly shape our thoughts, feelings, and choices in ways we often overlook. Color Psychology delves into the powerful influence that colors have on human behavior, personality, and cultural interpretation.

From the bold energy of red to the soothing calm of blue, this book explores how individual colors affect our emotions, decisions, and interactions. It examines the psychological and biological roots of color perception, uncovering why certain shades inspire trust, excitement, or tranquility. You’ll learn how color is strategically used in marketing, branding, and everyday environments to influence behavior and guide perception.

Drawing from psychology, neuroscience, and cultural studies, this book offers practical insights into how color can be used intentionally in your home, wardrobe, workspace, and personal brand.

Whether you're a designer, marketer, artist, or simply curious about the mind, Color Psychology will transform the way you interpret and use color—revealing the hidden language behind every hue.