In the digital age of today, digital marketing is essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming a digital marketer and succeeding in this fast moving, technology-driven profession. Topics include the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance in your digital marketing career.
Epub (Kobo), Epub (Adobe)
Publication Date: 12/11/2018
- ISBN:
- 9781780174020
- 9781780174020
- Category:
- Sales & marketing
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
- 12-11-2018
- Language:
- English
- Publisher:
- BCS Learning & Development Limited
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