This book explores the topic of sustainability in the fast fashion industry, with a focus on H&M's commitment to ESG implementation in its Asian manufacturing supply chains. The book discusses H&M's efforts to source materials and produce garments in a more ethical and sustainable way, while still maintaining a competitive edge in the fast-paced fashion industry.

The book examines H&M's corporate responsibility initiatives, such as reducing waste and emissions, and increasing transparency in their supply chains. It also analyzes the challenges and obstacles faced by H&M in implementing these initiatives and the impact of their efforts on the fashion industry as a whole.

This book provides valuable insights into the efforts of a major fashion retailer to create a more sustainable industry and offers practical lessons for other companies looking to do the same.