All’s fair in love, war, and baking . . . A saga of WWII Wales, a family feud, and an unexpected romance between rivals.

Gilly Jenkins is the third generation to bake for her family firm. Also on Bread Street, in the same Welsh seaside town, is the rival bakery: Green’s.

As Gilly’s grandfather falls ill, things look tough for the Jenkins—especially amid the outbreak of the Second World War. Hardship becomes the norm—and then an unexpected tragedy makes things worse. Meanwhile, their feud with the Greens intensifies, and a new arrival in the town causes consternation.

Yet despite all, romance blossoms across the divide as Gilly falls for Paul, a dashing pilot and heir to the Green business. As secrets old and new come to light, can the families come to terms with the past? And can love really conquer all?