Welcome to this edition of the Real Fast Results podcast! This is a very special episode. If you are an email marketer, or if you use email in any part of your business, you are going to want to stick around. Of course, regardless of the type of business that you have, you should be marketing with email. It’s vital for you to have an email list, but even more critical than that is being able to reach out and connect with your prospective buyers and clients.

Chris Lang is today’s special guest. He is a full-time email delivery consultant, and the chief technical officer and co-founder of Send13.com. This is a new SMTP platform for marketers. Chris has made his living online for 17 years, and he’s the author of two non- fiction, short stories and one non-fiction novel as well. He actually built three businesses before the Internet. These were all brick and mortar businesses, but that’s not why he’s here today. Chris is here because of his expertise in regards to email marketing. It’s great to have you on the show, Chris…

Promise: Actionable Ideas for Your Email Marketing

On today’s show, I’m going to show you 20 things that you can do which are completely independent of your auto-responder or how you’re sending email. This includes things that you put in your email, how you control your sites, indicators of quality, the destinations in the body of emails (links), and your home address. These are 20 things that you’re going to be able to take action on today, and you are going to be able to deliver more email because of it.

These are all things that you control, not the auto-responder. It can’t help you here. In 2015, I started saying that 50% of delivery were on the auto-responder and the other 50% was on you. In 2016, this changed even more drastically. It’s now 60% you and 40% the auto-responder that actually sends the email.