Mass Communication and American Social Thought

Mass Communication and American Social Thought

by Gordon AllportHelen MacGill Hughes Galdys Engel Lang and others

Epub (Kobo), Epub (Adobe) Publication Date: 03/08/2004


This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

Media studies
Epub (Kobo), Epub (Adobe)
Publication Date:
Rowman & Littlefield Publishers
Max Horkheimer

Max Horkheimer, founder and long-time director of the famous Institute for Social Research in Frankfurt, was professor emeritus of philosophy and sociology at the University of Frankfurt until his death in 1973.

He is one of the founders of the Frankfurt School.

Edward Bernays

Edward Bernays (1891–1995) was a pioneer in the field of public relations who emigrated from his native Austria to the United States in the 1930s.

During his career in public relations, Bernays devised and popularised many techniques for influencing public opinion on behalf of a huge roster of clients that included many corporations and industrial organisations, governments around the world, and advocacy groups in many fields.

"Public relations, effectively used, helps validate an underlying principle of our society - competition in the market place of ideas and things," he wrote in 1971.

John Cheever

John Cheever was born in Quincy, Massachusetts, in 1912, and he went to school at Thayer Academy in South Braintree. He is the author of seven collections of stories and five novels.

His first novel, The Wapshot Chronicle, won the 1958 National Book Award. In 1965 he received the Howells Medal for Fiction from the National Academy of Arts and Letters and in 1978 he won the National Book Critics Circle Award and the Pulitzer prize.

Shortly before his death in 1982 he was awarded the National Medal for Literature.

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