About the Book In the winter of 2007 Bronx born Latin Pop artist Jon Pare got the opportunity of a lifetime when he met Brian B the man that ended up helping Jon realize his musical dreams by investing 400,000 dollars into Jons project and what transpired from both Jon and Brians hard work was a rollercoaster ride down reality with what this music industry can really do to you when you arent properly informed on what to do and when to do it and as a result after a year of work that produced their independent record label Sonrisa Discos, Jons debut album Mi Voz released in the summer of 2008, four music videos, countless television and radio appearances performances and all the money that was put out for the under the table deals that lead to thousands, the end result will shock you especially if youre one of the millions of people that long for a career in the music industry. There are many things that American Idol and all these talent television shows dont tell you but here is where youll learn.