In this guide, you will get some insight on the kinds of business models that are best suited for Facebook ads and how to turn them into lucrative campaigns. This guide will encompass some of the most common errors made by markers and the most significant factors for the success of you ad campaign.

Some of the topics covered:

The Principles Behind Facebook Ads

Who is Best Suited to Advertise on Facebook?

Conversions with Minimal Friction

Business Model

Targeting Facebook Advertisements: How is it done?

Targeting by Precise Interests

How to Create Images

The Rotation of Advertisements

Facebook Ads Bidding

Landing Pages

Tracking Performance

And much, much more!