Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost!

Tips point out shortcuts and solutions

Cautions help you avoid common pitfalls

Notes provide additional information

Plain English definitions explain new terms

10 minutes is all you need to learn how to…

• Identify goals, target markets, and demographics


• Create your AdWords account and publish your first test ads


• Write great ads and continually improve your copy


• Schedule ads for the right times of day, days of the week, holidays, and seasons


• Master AdWords’ tools for managing accounts, bids, keywords, and ads


• Choose, fine-tune, and optimize keywords


• Use AdWords to complement organic search engine optimization (SEO) campaigns


• Use geotargeting and other advanced techniques


• Profit from AdWords’ suggestions–and know when to ignore them


• Utilize AdWords reporting to improve your ads’ profitability


• Control spending, manage cash flow, and reduce costs without impacting results


• Troubleshoot your AdWords campaigns