The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

by Matt HrushkaAndy Walraven and Angelo Vilar
Epub (Kobo), Epub (Adobe)
Publication Date: 01/06/2014
  $10.55

Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.

ISBN:
9781495110795
9781495110795
Category:
Advertising
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
01-06-2014
Language:
English
Publisher:
Foreign Media

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