The brain is like Google. It ranks things by referrals. The most engaging books trigger a response in multiple parts of the brain and thereby get ranked more highly by it. And books that get highly ranked become ‘must buys’. 'The Chemistry of Reading' explores how the body reacts during the reading experience and how writers can harness that to create an unforgettable story that arouses multiple parts of the readers’ brain.

A craft book in four parts:

1.How the chemistry works (in digestible plain-english)

2.Why you should exploit that as a writer of commercial fiction

3.The toolkit you’ll need to do that

4.Some practical examples of the toolkit (and the theory) in action