The Market Oriented University

The Market Oriented University

by Mark A. Farrell and John A. Davis
Epub (Kobo), Epub (Adobe)
Publication Date: 27/05/2016

Share This eBook:

  $52.99
The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the ‘student consumer.’ The student consumer is prepared to shop around, compare prices and value, and once purchased expects a return on their investment. Disruptive innovations are challenging traditional forms of learning and in many cases are viewed as better alternatives to traditional learning in the classroom. Competition from private educational providers is increasing. Their cost base is lower, and their customer focus is superior. In short, universities around the world are facing a perfect storm. While experts don’t expect the higher education sector to collapse under these challenges, they do believe that for some institutions the future looks bleak. If universities are to avoid closures or mergers, they will need to adopt a market-oriented approach.
ISBN:
9781781004920
9781781004920
Category:
Higher & further education
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
27-05-2016
Language:
English
Publisher:
Edward Elgar Publishing

This item is delivered digitally

Reviews

Be the first to review The Market Oriented University.