The mere mention of the word "psychology" in connection with business was once greeted with a shrug of the shoulders, a raising of the eyebrows and a change of the subject. The average business man was apt to impatiently resent the introduction into business of topics or speculation regarding the soul, or of theories and tales regarding concepts of psychology. Change has come to the man in business. He understands that psychology means "the science of the mind," psychology plays a most important part in business, and that it is quite worth his while to acquaint himself with its fundamental principles. The best authorities on salesmanship and advertising now recognize this fact and emphasize it in their writings. In The Psychology of Salesmanship Atkinson discusses Psychology in Business, The Mind of the Salesman, The Mind of the Buyer and more bringing greater understanding to the reader of the Psychology of Purchase.
Epub (Kobo), Epub (Adobe)
Publication Date: 28/05/2019
- ISBN:
- 1230003249345
- 1230003249345
- Category:
- Economics & Business
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
- 28-05-2019
- Language:
- English
- Publisher:
- UnderPress Books
This item is delivered digitally
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review The Psychology of Salesmanship.
Share This eBook: