"Management is doing things right, leadership is doing the right things." This book is here to help you with all the important aspects of new management requirements for the firm to run smoothly and effectively for the attainment of the desired goals of a particular firm in the competitive market. Adarsh Kumar Pandey is adept in the field of marketing and management. He completed his BBA(H) from Institute of Leadership and Entrepreneurship Development and is currently pursuing MBA from Amity University. He has also received accreditation from Harvard University, University of Maryland and Delft University of Technology.