Strategic Marketing Management and Marketing Procurement continues to grow in prominence as the challenges of measuring return on marketing investment and the desire to improve marketing efficiency grows across every category and every market. The TrinityP3 blog is evidence of this growth with consistent growth of readers by more than 300% per year each year since 2011. The “Top 50 Marketing Management Posts Of 2013” is 200 pages covering the most popular topics in the category. It includes storytelling, strategy and collaboration from Shawn Callahan (Anecdote), content strategy by Craig Hodges (King Content) and pricing strategies from Jon Manning (Sans Prix, Pricing Prophets), plus marketing perceptions from Jon Bradshaw (Brand Traction) and great insights on innovation, creativity and collaboration from Andrew Armour (Benchstone Limited). Plus there are fabulous insights and stories by TrinityP3’s founder, Darren Woolley, Nathan Hodges, Nick Hand and Esther Selvanayagam. There is Mike Morgan, on SEO, social media planning and content strategy. And Stephan Argent (Argedia Group) a founding member of the Marketing FIRST Forum.
- Sales & marketing
- Epub (Kobo), Epub (Adobe)
- Publication Date:
- Vivid Publishing
This item is delivered digitally
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