Value Proposition Design

Value Proposition Design

by Trish PapadakosAlexander Osterwalder Gregory Bernarda and others
Epub (Kobo), Epub (Adobe)
Publication Date: 22/04/2016

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  $40.99

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist


Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.


Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want.


Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires.


In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.


Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.

Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

ISBN:
9781118968062
9781118968062
Category:
Economics & Business
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
22-04-2016
Language:
English
Publisher:
Wiley
Alexander Osterwalder

Alexander Osterwalder is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation.

He writes a popular blog on business model innovation at www.businessmodelalchemist.com.

Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more.

Alan Smith

Alan Smith spent some years with the Geest Line which operated cargo ships between the UK and the Caribbean, before becoming an international shipping journalist, mainly covering the Far East, West Africa and the Middle East, then later North America, finally becoming a director of corporate communications.

Since 2016 he has been a Volunteer at the National Museum of the Royal Navy in Portsmouth, as a guide on Nelson's HMS Victory and a historical researcher for the Diving Deep: HMS Invincible 1744 Project. Married with three children, he lives in Godalming, Surrey, the birthplace of Admiral Sir John Balchen.

Yves Pigneur

Yves Pigneur, PhD, is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland.

He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver.

Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.

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