If parents understood the huge educational benefits and intense happiness brought about by reading aloud to their children, and if every parent - and every adult caring for a child - read aloud a minimum of three stories a day to the children in their lives, we could probably wipe out illiteracy within one generation.
Mem Fox lives and breathes by these words. As well as being a bestselling author of children's books, she has been a passionate supporter of reading aloud to children for decades.
The latest edition of this classic bestseller has a brand new chapter - a chapter that follows Mem's delightful discoveries, and her joy, when she begins to read aloud to the next generation of her family: her grandchild.
With her usual humour and insights, Mem demonstrates the power of literacy by both her actions and her words.