The story of 100% Wolf centres on Freddy Lupin, heir to the leadership of a proud family line of werewolves. Positive he will become the most fearsome werewolf ever, Freddy is in for a shock, when on his 14th birthday, his firs "warfing" goes awry, turning him into a ferocious...poodle.

Thrown a bone by the pack elders, Freddy has until the next moon-rise to prove he has the heart of a wolf, or risk being cast out forever. With the help of an unlikely ally, in a streetwise stray named Batty, Freddy must overcome his pink and fluffy exterior to prove he is still 100% Wolf.