Alan Partridge - the UK's greatest comedy character - is back.

Once the king of TV talk shows, Alan (Steve Coogan) now hosts Mid-Morning Matters, a weekday local radio show at North Norfolk Digital which is beamed via studio webcam to a (potential) audience of billions.

In this hilarious and critically acclaimed series, Alan and his sidekick Simon (Tim Key) courageously tackle the burning issues of the day - childhood obesity, popular TV prostitutes and how often you should wash your towels - and prove beyond doubt that mid-mornings matter.