Ask anyone in Louisiana and they will tell you that the Bayou States favourite first family does not live in the governors mansion, but in the backwoods. Meet the Robertsons, who run Duck Commander, a homegrown mom-and-pop operation turned sporting empire selling top-of-the-line duck hunting whistles and decoys made from salvaged swamp wood. Their rags-to-riches story includes business-savvy Willie, brother Jase, their respective wives Korie and Missy, patriarch and Duck Commander founder Phil, matriarch Miss Kay, and good ol Uncle Si. Dressed in camouflage and bandanas, this motley crew shows the world how a close-knit family can work together and be successful at the same time. Their booming business employs half the neighbourhood, with each day bringing a new set of challenges, met with a special brand of Southern know-how and Robertson family humour.