Sidney is a disillusioned person who both adores and despises the world of celebrity, fame, glitz and the glamour. His magazine, Post Modern Review, makes fun at the media obsessed stars and bucks trends, and so when Young is offered a job at the diametrically opposed conservative New York based Sharps magazine its something of a shock! It seems Sharps editor Clayton Harding is amused by Young's disruption of a post-BAFTA party with a pig posing as Babe. Thus begins Sidney's descent into success - his gradual move from derided outsider to confidante of starlet Sophie Maes - and a love affair with colleague Alison Olsen that will either make him or break him