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Cover Story

Cover Story

The NBA and Modern Basketball As Told Through Its Most Iconic Magazine Covers

by Alex Wong and Russ Bengtson
Paperback
Publication Date: 09/07/2025

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A nostalgic romp through modern NBA history as documented by basketball's most iconic and innovative magazine covers. 

Every magazine cover is the result of a series of intentional decisions. Cover Story shares the behind-the-scenes stories of these deliberate choices, which led to the most iconic basketball-related magazine covers during a period from 1984 to 2003. 



Through 100-plus interviews conducted with writers, editors, publishers, photographers, creative directors, and the players themselves, the book explores Michael Jordan's relationship with Sports Illustrated, Shaquille O'Neal and the hip-hop generation's impact on newsstands, the birth of SLAM and the inside stories of their most iconic covers, how the 1996 USA women's basketball team inspired a new era of women's sports magazines, the competition among publishers to put high school phenom LeBron James on the magazine cover first, and much more. 

Offering an immersive look at some of the most impactful moments in a golden era for modern basketball, this engaging read will appeal to basketball fans, pop culture enthusiasts, and those who want to take a deep dive into understanding how the individual components of a classic magazine cover come together. 



Features four full-color inserts showcasing a collection of notable magazine covers!

ISBN:
9781637270943
9781637270943
Category:
Popular culture
Format:
Paperback
Publication Date:
09-07-2025
Language:
English
Publisher:
Triumph Books
Country of origin:
United States
Dimensions (mm):
228x6x152mm
Russ Bengtson

Russ Bengtson is the former editor-in-chief of SLAM magazine and longtime sneaker editor at Complex. He was a monthly columnist at Mass Appeal, and conducted one-on-one interviews with most of the NBA superstars of the 1990s and 2000s, including Michael Jordan, Allen Iverson, Kevin Garnett, Tracy McGrady, Kobe Bryant, Charles Barkley, and Shaquille O’Neal.

He was also a contributor for the books Agents of Change: The Story of DC Shoes and Its Athletes (HarperCollins, 2003) and SLAM KICKS: Basketball Sneakers that Changed the Game (Universe, 2013), and edited Nike SB: The Dunk Book (Rizzoli, 2018).

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