Superfandom

Superfandom

How Our Obsessions Are Changing How We Buy and Who We Are

by Zoe Fraade-Blanar and Aaron M. Glazer

Paperback / softback Publication Date: 29/03/2017

14%
OFF
RRP  $22.99 $19.72
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. Today's fans go well beyond geeks - they're equally valuable to Starbucks as to Star Wars and to Chanel as to Chelsea FC. The ubiquitous plea to 'Like us on Facebook' heralds the beginning of a new reality: consumers buy a product, but fans make a product more buyable. An essential guide to the fan-fueled future, Superfandom explores the explosion of modern fandom and its transformative impact on culture and business. In chapters centered on case studies of the world's most-admired brands, experts Zoe Fraade-Blanar and Aaron Glazer delve into the sociology and psychology of fan culture, and how it can change the way business works. The internet has given businesses ways to talk directly to their fans, hear their needs and desires, and react in real time. Never before have fans had so much clout with companies, often collaborating to design the products they want. And this cycle is only set to continue. As the authors reveal, we are entering an age of fandom convergence - one in which fan activities and communities become intrinsic to the brand experience. Practical, investigative and reflective, Superfandom is an indispensable guide to this new world.
ISBN:
9781781255339
Category:
Economics
Format:
Paperback / softback
Publication Date:
29-03-2017
Language:
English
Publisher:
Profile Books Limited
Country of origin:
United Kingdom
Dimensions (mm):
198x129x20mm
Weight:
0.28kg
  • On order from our UK supplier to our Sydney distribution centre
  • Once received into our distribution centre, we will despatch and inform you via email.
  • Arrives in 2-4 days after despatch for most Australian capitals.

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